An Introduction to Canadian Machined Slogan Cancels
by Cecil C. Coutts (ENA4)
Postal slogans are generally collected in
two forms – either the whole envelope or as a cut-out that consists of two
components – the slogan and the dater hub or dial, as it is referred to in the United States. In the interests of saving space, cut-outs will be used in this
presentation.
The first machine slogans appeared in Montreal and Ottawa in 1897 to commemorate Queen Victoria’s Diamond Jubilee. Two companies
produced their own dies as noted below.

The Imperial Mail Marking Machine Co. version of the Jubilee flag.
Photo courtesy of Canadian Flag Cancels 1896-1919 by Doug Lingard.

One of two Jubilee Flag designs produced by the Canadian Postal Supply Co. Ltd on their “Bickerdike” machine.
Photo courtesy of Canadian Flag Cancels 1896-1919 by Doug Lingard.
Additional Bickerdike slogans were used at Toronto in 1901 to advertise Canada’s Exposition held in that city. Two of the dies are shown.

Canada’s Exposition of 1901 at Toronto.
Photos courtesy of The Early Rapid Cancelling Machines of Canada by David F. Sessions.
The Imperial and Bickerdike machines were
replaced in 1902 by those of the International Postal Supply Company. For a
period of nearly ten years, no slogans were produced on International machines.
Rather a bland wavy-line obliterator or killer was used with the dater hub.
By 1912 at least 57 cities were now using
International cancellers. Finally, in that year, the first International slogan
appeared in, of all places, small town Lethbridge, Alberta.

The first International slogan makes an appearance at Lethbridge, Alberta.
The year at the bottom of the hub
distinguishes this machine from the Universal.
The concept of slogan advertising seemed to
be very well received and most of the larger cities got on the bandwagon
ordering slogans that advertised local exhibitions and fairs. The national
government too got in on the act with slogans designed to help the war effort.
It was during this period that the very collectable “flag” slogans made their
appearance.
By mid-1919 there was a major transition
from International machines to those of the Universal Stamping Machine Company.
A few Universal and Columbia machines had been tried out earlier.

This is a cancel from a Columbia machine. Some of the smaller towns used this rather slow machine. It is distinguished from other machines by the very narrow spacing between the dater hub and slogan box.
The period 1912 to 1919 is considered to be
the “Classic Period” for slogans. Some are scarce such as the flags and prairie
fairs. All slogans from this period are eagerly sought by collectors who, at
times, will need deep pockets.

A Universal slogan. Note the Provincial designation at the bottom of the dater.
Universal machines were rented from an
American firm and remained in use until the early 1930’s. About this time,
Government officials decided to employ Canadian-made products. The cancelling
machine contract with Universal was terminated and in its place the business
went to one George Robert of Montreal who had obtained machine patents from
J.O. Lamoureux. The machine was sold under the name “Perfect.” As it turned
out, the Canadian-made product was anything but perfect. The government
admitted it made a mistake buying the Perfects and once again turned to the
Universal Company that by this time had merged with Pitney-Bowes.

A Perfect slogan. Note that the spacing between the hub and the slogan box is narrower than that found on the Universal machine.
By 1966 a total of 380 Pitney-Bowes
machines were furnished to the post office department on a rental basis.

This Pitney-Bowes machine resembles the Universal for spacing between the hub and slogan box. In fact, the old Universal slogan dies could be used in Pitney-Bowes machines.
By 1970 the Post Office Department needed
to find ways and means to speed up mail processing time. A number of different
cancelling machines were experimented with. Following are examples of machine
cancellers (with slogans) used at various post offices between 1970 and 1990.
Many of these machines used the rather unexciting POSTAL CODE slogan.

The Toshiba machine. The postal code in the dater tells us this is from the Winnipeg Mail Processing Plant.

The very distinctive Klussendorf cancel.

This St. John’s N.F. cancel is from an International Peripheral Systems Machine Model MST.

The International Peripheral Systems Machine Model 4900 was introduced in 2000 to replace some of the slower Pitney-Bowes, Toshiba and Klussendorf machines.
Finally, we come to the fastest mail
processor of them all. Introduced in the early 1990’s, this most up-to-date
Optical Character Reader (OCR) can process up to 33,000 pieces of mail per
hour. Coupled with the OCR is a jet spray printer that applies to the envelope
the OCR number, the postal code of the processing plant and the time of
processing right down to the minute on the 24 hour clock. Slogans can be
electronically printed out with a touch of the computer keyboard. There were so
many typing errors when these machines first came on stream that the post
office decided to decline many privately-requested slogans and in recent years
has stuck with a few of their own service slogans.

Jet Spray or Ink Jet cancellation from machine OCR 093 being the Hamilton, Ontario Mail Processing Plant.
The authority on Canadian Slogans is found
in SLOGAN POSTMARKS OF CANADA by Cecil C. Coutts. The Second Edition of
this catalogue and handbook is out of print. Look for the Third Edition from
your favourite stamp dealer in mid-2007.
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